So, you’ve got a product or service that you’re selling. People seem to be interested in it, but not nearly as many as you would like to see. Not a whole lot of your leads are turning into online conversions (or “sales”) and you’re wondering what you’re doing wrong. Truthfully, it takes a lot more than a solid product or service to get the attention of consumers in the digital marketplace. You need to make your website just as appealing as what you’re selling.
This is easier said than done, we know, but don’t get discouraged. There are lots of ways to increase the traffic to your website without resorting to “black hat” or “bad” SEO tactics. Some of these methods don’t require much marketing know-how at all and can be implemented by any business owner or webmaster – today!
Cut off the Dead Weight
Does your website have pages that are essentially duplicates of another page of yours? Are there any pages that, even if original, have gotten no links, no hits and no conversation? Removing this content from your website is called “pruning” and helps to keep your website relevant.
Blogs are a great way to establish your authority in whatever subject your industry is relevant to – in both your readers’ eyes and Google’s! This might not be the quickest technique to boost your business’ signal, but it is proven effective if you can routinely cultivate new, informative and interesting content. A blog that you frequently update attracts interested viewers on a repeated basis, increasing your traffic quite naturally.
Use Alternate Keywords and Phrases
Lots of website builders and bloggers for businesses will try to make use of the same high-priority keywords and key phrases to build their SEO rankings in Google. The problem with this is that these words have a high search volume already, meaning that you are definitely not the only business to try and implement this strategy. In fact, hundreds before you have likely utilized that same high-volume word or phrase themselves.
Instead of aiming for the 1st or 2nd highest-searched words and phrases, consider going for the less-commonly searched instead. This bolsters your odds of ranking in the first page of Google significantly.
These three techniques are standard practice for any high-quality website in the 21st century. By taking this advice to heart and implementing this methodology to your website and/or blog, you will see your organic website traffic increase beyond your expectations.