Do you run a business in Dublin? Are you worried about your competitors jumping ahead of you? Do you want to get a lot more leads and customers? If the answer to these questions is yes, you need to think seriously about ways to rank your website at the top of search results. Whether you like it or not, the truth is that most customers these days search online before they decide to buy from a local business. There was a time when a search was important only for big companies but these days, local businesses also need to be proactive about search engine rankings.

There was a time when ranking at the top of search results was relatively easy for local businesses. There was a lot of space on the front page but things have changed over the years. One of the main things that have changed is that most users use their smartphone for search. As you are aware, your smartphone does not have a lot of real estate which means the top few results become much more important. Also, local businesses used to have a lot of space in the organic search results but Google has reduced that space making it even tougher.

The best way for businesses to get to the top rankings in search engine results is to hire the services of an agency specialising in SEO Dublin. With a simple search, you will find that there are hundreds of agencies offering SEO Dublin. However, a closer look at the search results will show you that not all the agencies claiming to be experts in search engine optimisation are telling the whole truth.

The search engine optimisation industry is a little tricky to navigate for those who are not aware of the intricacies of this highly dynamic industry. During your research, you will find hundreds of agencies making tall claims but nothing to show for the actual results. You will also come across agencies that simply refuse to show you the work they are doing but promise you the moon after milking you for six months.

As a business owner, you should also be aware that search engine optimisation is not a one trick scheme. You can’t just optimise your website and expect it to rank at the top of search results. It’s a continuous process and it takes a long time to get results. A properly planned search engine optimisation campaign can take anywhere from 6 to 18 months to get the results. This makes the process of choosing the right partner for SEO Dublin much more important.

It is also important for you to know that an agency that does not know its job or one that indulges in practices prohibited by search engines can do a lot more harm to your website. There have been many instances where agencies have used tactics that led to complete removal of their client’s website from Google’s index. Hopefully, you have now grasped the importance of doing some research when you are choosing a partner for optimising your business website. Here is what you need to do in order to choose the right SEO agency.

Choose a Local Agency 

One of the good things about SEO and digital marketing is that it can be done anyone sitting in any corner of the world. There are hundreds of thousands of agencies in all parts of the world but for local SEO, it is recommended to choose an agency that you can visit locally.

One of the many advantages of working with a local agency is that you can visit them and make sure that they are a legit agency. You might find a cheaper option overseas but you will never know whether they are a legitimate agency or a freelancer masquerading as an agency. Another advantage of working with a local agency is that you can be sure of their claims by checking it with some of their past clients.

Results 

Nothing is more important than results in this industry. A salesperson working in an agency may try to impress you with well-designed presentations but at the end of the day, the only thing that matters is rankings in the search engine result pages. However, not all the results are the same. You need to know what results you seek.

An optimisation campaign is always focused on a particular collection of keywords. This collection of keywords should be mutually decided between the client and the agency. The agency should show you the expected monthly searches for these keywords as well as the expected time it will take them to rank your website at the top of search results for those particular keywords.

If the agency does not share this information, it is likely that they are just taking advantage of your perceived ignorance. Stay away from such agencies and find an agency that does not take you for granted and is willing to share all the necessary information regarding your campaign.

Price 

Real optimisation takes a lot of work and a lot of time. Also, search engines keep changing the rules of the game which means professional optimisers need to be at the top of their game always and keep testing to figure out the latest changes made by the search engines. Search engines don’t like to share the changes they have made to their algorithms to remain ahead of spammers trying to rank their useless website at the top of search words.

This makes the job hard for honest professionals and they have to spend a lot of time, money and effort performing a variety of tests to figure out the latest changes. All this costs money which means real professionals are not cheap. Ideally, you should ask for estimates from many different agencies for optimising your website in order to figure out the real cost of optimisation. Any agency that offers to rank your website at the top of search results for a price that is much lower than the average price quoted by reputable agencies, is likely to cut corners and you should stay away from such agencies.

Conclusion 

Overall, there is no immediate shortage of agencies offering SEO Dublin  but you should keep the above-mentioned tips in mind in order to make the right choice. It is important for you to invest in optimising your website as most of your potential customers use a search engine to buy products from local businesses.

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