In the hyper-competitive and technologically-driven business world of the 21st century, search engine optimization is an essential part of many business’ success in the online market. With hundreds of new businesses entering the game every day, owners must branch out and cultivate new knowledge of what it means to market for a business these days. Many times, ambitious business owners will try to tackle the marketing aspect of things themselves. Sometimes it works and sometimes it doesn’t.

If you are interested in signal-boosting your business, SEO is the best place to start. But first, you should know some of the “do nots” of this widely misunderstood business practice.

Avoid Duplicated Content

The best SEO results come from 100% original content. This means that plagiarism and redundancy should be avoided at all costs. Google contains indexes within its functionality, but unoriginal content will not be indexed. Why would it be, when the content already exists? If you need to repeat some of the same information in different parts of your website, it is best that you find a new way to phrase the content without losing the message you intend to convey.

Don’t Forget to Blog

Frequently updated blogs that are packed with relevant and useful information rank the highest on Google and other search engines. An informative blog on your industry establishes your authority in the subject – an important factor in being noticed by Google.

Never Pay for Links

Paying for links in any capacity is widely considered bad SEO practice, because it does not provide the kind of organic traffic that your website needs. Many business owners believe that paying for backlinks or paying to be displayed on the first page of Google is the surefire, easy ticket to their business’ online success. This isn’t true. No matter what you pay for this service, the results do not compare to the benefits of obtaining traffic to your site or blog organically.

Don’t Stuff Your Keywords

“Keyword stuffing” is an outdated practice that involves shoe-horning in the keyword into meta data and other areas of your website in hopes that Google will view your page as an authority. In reality, Google implements far more sophisticated measures to determine the quality of a website. So, keyword stuffing is not only awkward to read, it is also a complete waste of your time.

Don’t Forget Website Maintenance

You want to make sure that your website is available and operates well for your visitors. Nobody is going to see even the highest-quality content if your website is a cumbersome bother. They’ll just go to the next site. Hosting your website through a reliable and reputable hosting agency is essential, as is doing regular maintenance yourself to make sure that the site is running as smoothly as it should.

If you avoid making these five errors, you will see the traffic on your website grow. Your best bet is to stick with tactics that establish your authority and gain you recognition in your industry the organic way – the good way.